A 15-minute personalised video teardown of your first-use experience, from someone who's reviewed 200+ B2B SaaS products and knows exactly where users get stuck.
Every day your onboarding leaks potential customers. You paid to acquire them. They signed up. And then something in your first five minutes quietly pushes them away. In most teardowns I review, the first 3 minutes contain at least one major drop-off trigger.
WHY ME
I’m Simon, a product designer who’s spent 7+ years working with B2B SaaS companies. I’ve reviewed over 200 products - from early-stage startups to companies doing millions in ARR.
The same problems keep showing up. Founders are too close to their own product to see them. They assume new users understand things they don’t. They optimise the wrong screens. They add more features when the real issue is the first five minutes. When SendX brought me in to look at their onboarding, the fixes were things their team walked past every day – small changes that lifted trial-to-paid conversions by 25%.
I once walked away from a £77k contract because the team wouldn’t act on what was actually broken. I’d rather tell you the truth and lose the work than nod along and take your money.
That’s the perspective you get in this teardown.
WHAT YOU GET
I go through your first-use experience as a brand new user, screen recording every step. You'll see exactly where I hesitate, get confused, or hit a dead end. This is the perspective you can't get internally because your team already knows how the product works.
As I go, I flag every pain point, moment of confusion, unnecessary step, and missed opportunity. Most teardowns surface 10+ issues founders had no idea existed.